Invigorate Your Marketing Campaign | Inventory of Assets

Inventory of Assets revision: 09/01/2022

4.0 Inventory of Assets By Event Area | Available Now

We have structured sponsored assets that are immediately available to be sponsored, contact us to discuss further details and see how we can help with your existing campaigns.

Our inventory of valuable experiential assets can help reinforce, amplify, and empower your Marketing Campaignadapting to your ROI and delivering high-quality leads.

The 2022-2023 Advertising Campaign will run for 8 months, fostering relationships with your Audiences and reminding them of the fun they had at your last event while driving excitement for future ones.

BURTON CHACE PARK

7000+-

Main Event Area.

11 Hours: 10:00 Am – 5:55 Pm

People stay until 9:00 pm

Area: 500’ x 1000’ 

Community Entertainment

Crowd: 7000+-

FIREWORKS

4000+-

Walk Path Area.

10 Minutes:  5:55 Pm – 6:05 Pm

Area: 1.7 Linear Miles Visibility

Walk Path; 1 Mile

Beaches: (2) 900’x200’

Crowd: 4000+-

BOAT PARADE

25,000+-

Entire Event Areas.

2.5 Hours: 6:05 Pm – 9:30 Pm

Area: 3 Linear Miles  | Boats: 200 +-

Half Loop: 1.55 mi  | Full Loop: 3.0 mi

Full Loop Time: 1Hrs | Event loops:: 2

Crowd Total: 25,000+-

AFTER-PARTY

500+-

Killer Shrimp Venue.

5.5 Hours: 8:30 Pm – 2:00 Am

Venue: Killer Shrimp Restaurant

Area: 10,000 SF+-

VIP Party & Gifting

Attendees: 500+-

  • Community Registration via QR
  • Branded Giveaway Digital Raffles
  • Campaign Digital Content
  • Video Sponsored Ads
  • Campaign Ditial Content
  • Video Sponsored Ads
  • Branded Boats 50K Expectatiors
  • Campaign Ditial Content
  • Video Sponsored Ads
  • Venue Branded Opps
  • VIP Branded Giveaways
  • Digital Campaign Content
  • Video Sponsored Ads

4.1 Inventory of Assets By Timeline | Available Now

Here are some details of the implementations of creative assets.

Be part of our online 2 month pre-event advertising campaign and get brand exposure.

Event Day Social Media Content, Branding Areas, Branded Giveaways, make your brand be part of the 60th Annual Boat Parade.

The Pos-event online campaign will run for 6 months after the event exposing your brand to millions of people in Southern California.

Installations and Ad Displays

Post-event 

2 Months

Oct 1st – Dec 9th, 2022

Store Digital Displays

Grocery Stores, Car Washes, Etc.

Commercial Locations TBD

Locations: 28

Walk-ins Per Day: 350

Walk-ins All Locations: 10,000

Walk-ins for 60 Days: 600,000

Average Walkins per Day

  1. Grocery Stores Displays (4):  3000 
  2. Car Wash Displays (4): 3000 
  3. Restaurant Displays (10): 500-2000 
  4. Local Shops (10): 500-2000 

Screen Displays dynamic content with QR codes to send users to landing pages and databases.

Event Day 

15 Hours

Dec 10th | 9:00 Am – 2:00 Am 2022

Custom Branded Boats

Available for 2022 and 2023 

01. Small Branded Boats 10′ to 30′ Long (10)

Captain + Crew 

02. Medium Branded Boats 40′ to 60′ Long (8)

Captain + Crew 

03. Large Branded Yacht 60′ + (2)

Captain + Crew I VIP Party 

(2 Hours) Food, Entertainment.

04. VIP Party Lounge Parade Boats (4)

Reserve a month in advance.

05. Grand Marshall Boat Sponsor (1) TBD

Branded boats are lightweight and modular systems, all installations on the boats required to be lighted, our main recommended construction type is vacuum forming, custom canvas lighted backdrops, wired formed and other. 

Post-event 

(6 Months)

Jan 1st – July 31St, 2023

MDR YC

Location Givaways

Step & Repeat 

  1. Giveaways
  2. Photography
  3. Videos

Interactivity with the community. Pictures and Videos.

After-party

Killer Shrimp Restaurant

Branding Areas Available: 20

1 Wall Per Sponsor Included

Branding areas deck available for approved brands.

Branded Giveaways | 24,300

Giveaways Prior-event (2022)

Ship for 2 months.

Free Ship Before Event

MDR Promo Free T-Shirt: 2K – 10K

Quantity variates depending on sponsor tier.

Giveaways at Event (2022)

Del Rey Yacht Club (TBD).

Boat Parade (Pick up gifts MDRYC) TBD.

  • Raffle Gift cards $100.00 P/Card: 50
  • Raffle Laptops, for Students only: 5
  • Raffle iPhones: 5
  • Raffle Basket Gifts MDR 2023: 50
  • Low Family Income Cash Prices: 5 Families

Quantity variates depending on sponsor tier.

Giveaways Post-event (2023)

Pick up for 6 months.

Gifting for 6 months, Photo and Video.

  1. Welcome T-Shirt for registered users: 10,000
  2. Raffle Sponsor Branded Gifts: 3000
  3. Raffle Laptops, for Students Only: 100
  4. Raffle Basket Gifts MDR 2023: 1000
  5. Low Family Income Cash Prices: 10 Families

$2000 Per Family Under Sponsor Name.


Giveaways After-party (2022)

Sponsors VIP

After-party Giveaways

1. Event T-Shirt/Hoodie

2. Raffle Gift Cards 200

3. Raffle Basket MDR BP 50

Quantity variates depending on sponsor tier.

Online Store 2023

Limited Edition Products

Custom Souvenirs

  • MDR 2022 T-Shirts
  • MDR 2022 Hoodies
  • MDR 2022 Mugs

Stay tuned for more!

Not included in the campaign but available.

Social Media CTR All | Audience: 11M | Imp: 1.15M | Eng: 352K

+ Post-event Audience Public Posts @#Kw Avozar SEO

Social Media

Prior-event

(2 Months) Oct 1st – Dec 9th, 2022

Campaign Posts

Total Posts: 720

 

Campaign Ads

Ad Audience Target: 11 Mil+

Ad Estimated Impressions: 700,000+

Ad Estimated Engagement: 200,000+

Crowd Posting Sharing: 7,000+

 

Audience Posts

Audience Organic Reach (Friend of Friends x2)

Estimated Impressions: 30,000+

Estimated Engagement: 20,000+

Estimated Posts Sharing: 3000+

Social Media  

Event Day

(Dec 10th) 9:00 Am – 2:00 Am 2022

Campaign Posts

Total Posts: 300

 

Campaign Ads

Ad Audience Target: 11 Mil+

Ad Estimated Impressions: 300,000+

Ad Estimated Engagement: 50,000+

Crowd Posting Sharing: 3,000+

 

Audience Posts

Event Crowd Counting: 25,000+- (32,000+-)

Audience Organic Reach (Friend of Friends ×2)

Audience Taken photos: 250,000+ 30% Posts 

Audience Taken videos: 10,000+

Audience Social Media Photo Posts: 15,000

Audience Social Media Video Posts: 1,000

Estimated Impressions: 30,000+

Estimated Engagement: 7,000+

Estimated Posts Sharing: 1500+

Social Media

Post-event

(6 Months) Jan 1st – July 31St, 2023

Campaign Posts

Total Posts: 1460

 

Avozar Ad Campaign

Ad Audience Target: 11 Mil+

Ad Estimated Impressions: 500,000+

Ad Estimated Engagement: 70,000+

Crowd Posting Sharing: 5,000+

 

Audience Posts

Past Event Crowd Counting: 25,000+- (35,000+-)

Audience Organic Reach (Friend of Friends ×2)

Audience Taken photos: 250,000+ 70% Will Post

Audience Taken videos: 10,000+

Audience Social Media Photo Posts: 170,000

Audience Social Media Video Posts: 3,000

Audience Posts Estimated Impressions: 50,000+

Audience Posts Estimated Engagement: 5,000+

Audience Posts Estimated Posts Sharing: 1000+

CTR All I Estimation

Estimated Ad Target Audience: 11M+

Estimated Ad Target Audience Impressions: 1.15 M+

Estimated Ad Target Audience Engagement: 352,000 +

Estimated Ad Target Audience Sharing: 24,000 +

Total Followers: 37,000+

Total DT Registrations: 28,000+

Sponsor Campaign Metrics Required if Any

Report or Formula that works with your existing campaign (if any) regarding ROI and other information such as ROAS, PCV, CPP, EPL Etc.

 

Sponsor ROI Calculation

Do your own calculations here, based on:

50,000 visits to your campaign Landing Page. Speak to your sales team to calculate it.

Hootsuite ROI Calculator

TBD: If the Sponsor does not have a Campaign, we can help to create one at a Separate Additional Price.

Depending on the sponsor products and goals we may stretch the campaign to run the whole year (2023).

 

SE Larger Group | B+C1= 16,000

5.0 Audience | Demographics

Audience Demographics summary, demographics are still in the process of getting the details more precisely accurate, set up a meeting for details.

4.1 | Basic Quantitative Data

Audience Base 25K+- (+7K Online)

Men: 9000

Women | 12,000

Children | 4000

New Comers | 2000

Families | 13,000

Single | 7000

Couples | 5000

4.2 | Socio-Economic Group “SEG”

Occupations and  Salaries | Economic Data (32K)

A Higher Management | 250K + 
M: 1000 | W: 1000

B Middle Management | 100K-250K 
M: 3000 | W: 2000

C1 White-Collar | 100K – 150K 
M: 3000 | W: 4000

C2  Blue Collar  | 70K – 120K 
M: 3000 | W: 3000

D Semi-skilled  | 30K – 70K P/Y
M: 1000 | W: 3000

E Unemployed | OK – 50K P/Y
M: 1000 | W: 1000

4.3 | Psychographic

Opinions, Beliefs, Values, and Interests (32K)

1 Resigner | 4000

2 Struggler | 1000

3 Mainstreamer | 11,000

4 Aspirer | 5000

5 Succeeder | 7000

6 Explorer | 4000

7 Reformer | 300

Sponsorship Assets | Complete List Index (2023 – 2024) Not Available

Here is the entire list of assets projected to be created in the 2023 event, this list is being updated as we work on this project, stay tuned for new information.

Last revision: 08/01/2022

Available

Assets avaible for sponsorship

Not Available

Assets waiting for approval

Reserved

Assets reserved by sponsor

BURTON CHACE PARK

25,000 +-

Main Event Area.

11 Hours: 10:00 Am – 5:55 Pm

People stay until 9:00 pm

Area: 500’ x 1000’ 

Community Entertainment

Crowd: 25,000 +-

FIREWORKS

10,000 +-

Walk Path Area.

10 Minutes:  5:55 Pm – 6:05 Pm

Area: 1.7 Linear Miles Visibility

Walk Path; 1 Mile

Beaches: (2) 900’x200’

Crowd: 10,000 +-

BOAT PARADE

50,000 +-

Entire Event Areas.

2.5 Hours: 6:05 Pm – 9:30 Pm

Area: 3 Linear Miles  | Boats: 200 +-

Half Loop: 1.55 mi  | Full Loop: 3.0 mi

Full Loop Time: 1Hrs | Event loops:: 2

Crowd Total: 50,000 +-

AFTER-PARTY

500

Killer Shrimp Venue.

5.5 Hours: 8:30 Pm – 2:00 Am

Venue: Killer Shrimp Restaurant

Area: 10,000 SF+-

VIP Party & Gifting

Attendees: 500 +-

Attractions

  • Lighted Themed Park
  • Parade Boats
  • Fireworks (Distance)
  • Family Entertainment
  • Live Music
  • Kids Fun
  • Food & Cocktails
  • Outdoor Activities

Admission

  1. Admission Registration
  2. Raffles Registration
  3. Event Day Registration
  4. Event Day Registration Raffles 
  5. Event Day Raffles (2)
  6. Giveaways

Activations

  1. Music Main Stage
  2. VIP Area Stage
  3. VIP Areas
  4. Activations
  5. Food
  6. Cocktails

Attractions

  • Fireworks Spectacle
  • Parade Boats
  • Lighted Walk Path
  • Kids Fun
  • Outdoor Activities
  • Beach Day

Activations

Beach Game Stations (4)

Photo Opps (20)

Step and Repeat (4)

Installations

  • Branded Lighted Walk Path (2)
  • Railing Branded Assetes

Attractions

  • Boat Parade
  • Fireworks (Distance)
  • Lighted Walk Path
  • Kids Fun
  • Outdoor Activities

Activations

  1. Photo Opps (10)

Installations

  1. Custom Branded Boats (20)
  2. Live Music Sponsored Boats (4)
  3. Railing Installations Ads (200)
  4. Floating Shore Installations (20)
  5. Roof Tops Installations (7)
  6. Branded Balloons (10)
  7. Main Stage (1)

Attractions

  • TBD

VIP Executives

  • Venue Branded Installations
  • Step and Repats (2)
  • Photo/Video
  • Live Music Stage Ads (2)
  • Special Gifting Celebrating (600)

3.3  Sponsorship Assets | Asset Details

The entire list of assets with some details projected to be created in the 2023 event, this list is being updated as we work on this project, stay tuned for new information. Contact us for more information.

A1. Burton Chace Park | Sponsorship Assets | Admission

Pre-event data collection

Crowd data collection for pre-event advertising. Collection of names e-mail and phone numbers, and chance to win gifts provided by sponsors.

Estimated user collection users: 10,000 – 20,000

Pre-event Data Collection Incentives

Sponsored community custom gifting and raffles,  rewards will be given 2 weeks after the event.

Custom High-quality Gifts Available

  • Drinkware
  • Apparel
  • Tools
  • Alcohol
  • Toys
  • School Financial Aid
  • Low Income Financial Aid
  • Food Rewards
  • Cosmetics

Pre-event E-mail Ads Sponsorship

Direct leads to your existing marketing campaign or let us help you create one, sponsor ads will include:

Social Media:

  • YouTube
  • Facebook
  • Instagram
  • Twitter

Estimated User Database:

10,000 – 20,000

Macro Actions

  • Logo Placement Tiers
  • Ad Frequency
  • Highlighted Ads
  • Landing Page Ads

Ad Frequency:

  • 1 Per Day | Whole Day | 1,2, or 3, Months
  • 2 Per Day | Whole Day | 1,2, or 3, Months
  • 5 Per Day | Whole Day | 1,2, or 3, Months

Event Day Attendance

25,000 Burton Chace Park (Main Area)

50,000 Total Event Attendance

Event Day Data Collection

Crowd data collection for pre-event advertising. Collection of names e-mail and phone numbers, and chance to win gifts provided by sponsors.

Estimated user collection users: 20,000 – 40,000

EventDay  Data Collection Incentives

Sponsored community custom gifting and raffles, rewards will be given 2 weeks after the event.

Custom High-quality Gifts Available

  • Drinkware
  • Apparel
  • Tools
  • Alcohol
  • Toys
  • School Financial Aid
  • Low Income Financial Aid
  • Food Rewards
  • Cosmetics

Pre-event Data Collection Incentives

Sponsored community custom gifting and raffles, rewards will be given on the Event Day.

Custom High-quality Gifts Available

  • Drinkware
  • Apparel
  • Tools
  • Alcohol
  • Toys
  • School Financial Aid
  • Low Income Financial Aid
  • Food Rewards
  • Cosmetics

Promotional Giveaways

Apparel:10,000

Promotional items; 10,000

A2. Burton Chace Park | Sponsorship Assets | Activations

Main Stage Advertising

Custom Branding the main stage, share sponsorship spots.

  1. Themed Title
  2. Tier 1 Main Sponsor
  3. Marina Del Ray | LA County | Avozar
  4. Tier 2 Sponsors

Sponsored Talent Community Performers 

  • Adult Talent
  • LA Schools Talent
  • Influencers, Teachers Etc.

Estimated Area Spectators:

10,000 – 20,000

VIP Judge Port Stage Area

Deluxe dinner, wine on the red carpet judges stage, branded area.

Shuttle VIP Transportation

Transportation for families as a VIP

 

Shuttle VIP Transportation for Seniours

This will be a free sponsored service.

 

Lounge Areas

  • Families
  • Seniours
  • General Public

Family and Kids Activations

  • Boat Train on the parking lot

 

Family and Friends Games

  • Chess Area
  • Puzzles Area

 

Kids Educational Games

  • Shapes
  • Math

Family & Senior Booths

Reserve a spot and get served by local chefs.

Lounge Cocktail Areas

  • Lounge Sitting Areas
  • Stand Up Cocktail Tables

D1. After Party | Sponsorship Assets | Sponsor Opportunities

Venue Main Sponsor

Contributing to the venue rental.

 

Benefits:

  • Semi-luxury Branded Venue
  • Social Media Porfiles (4)
  • Social Media Reach: 50,000

Live Band

Sponsor band playing at after party.

 

Benefits:

  • Branded Stage
  • Social Media Porfiles (4)
  • Social Media Reach: 50,000

Custom Step and Repat

Sponsor the after-party Step & Repeat installs.

 

Benefits:

  • Social Media Porfiles (4)
  • Social Media Reach: 50,000

Photographer

Sponsor the after-party Photograhy.

 

Videography

Sponsor the after-party Videography.

Entertainment Sponsorships

  • Magicians
  • Comedians
  • Holiday Performers

Catering Sponsorship

  • Cash Sponsorship
  • Dinner Sponsorship
  • Table Service

Bartending Sponsorship

  • Bartending
  • Cocktails
  • Servicing

 

Table Decorations

  • Custom Drinkware
  • Flower Arrangements

Special Gift Package

High-quality gifts, 500.

3.1 Inventory of Assets | Examples

Some of these installations do not represent an actual existing product, the mock-ups were created to preview a concept for reference purposes. All Activations and Installation created for the sponsors are custom designed and fabricated to reinforce the sponsor’s brand and marketing campaigns.

Event Day: Dec 10th, 2022

2022/12/10 00:00:00