5.0 Audience | Demographics
Audience Demographics summary, demographics are still in the process of getting the details more precisely accurate, set up a meeting for details.
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BURTON CHACE PARK
7000+-
Main Event Area.
11 Hours: 10:00 Am – 5:55 Pm
People stay until 9:00 pm
Area: 500’ x 1000’
Community Entertainment
Crowd: 7000+-
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FIREWORKS
4000+-
Walk Path Area.
10 Minutes: 5:55 Pm – 6:05 Pm
Area: 1.7 Linear Miles Visibility
Walk Path; 1 Mile
Beaches: (2) 900’x200’
Crowd: 4000+-
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BOAT PARADE
25,000+-
Entire Event Areas.
2.5 Hours: 6:05 Pm – 9:30 Pm
Area: 3 Linear Miles | Boats: 200 +-
Half Loop: 1.55 mi | Full Loop: 3.0 mi
Full Loop Time: 1Hrs | Event loops:: 2
Crowd Total: 25,000+-
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AFTER-PARTY
500+-
Killer Shrimp Venue.
5.5 Hours: 8:30 Pm – 2:00 Am
Venue: Killer Shrimp Restaurant
Area: 10,000 SF+-
VIP Party & Gifting
Attendees: 500+-
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Total Event Day Audience | Attendance, and Online
Total Event Day Audience: 32,000+-
Event Attendance: 25,000+-
Organic Online Impression: 7000+-
5.1 | Basic Quantitative Data
Audience Base 25K+- (+7K Online)
Men: 9000
Women | 12,000
Children | 4000
New Comers | 2000
Families | 13,000
Single | 7000
Couples | 5000
5.2 | Socio-Economic Group “SEG”
Occupations and Salaries | Economic Data (32K)
A Higher Management | 250K +
M: 1000 | W: 1000
B Middle Management | 100K-250K
M: 3000 | W: 2000
C1 White-Collar | 100K – 150K
M: 3000 | W: 4000
C2 Blue Collar | 70K – 120K
M: 3000 | W: 3000
D Semi-skilled | 30K – 70K P/Y
M: 1000 | W: 3000
E Unemployed | OK – 50K P/Y
M: 1000 | W: 1000
5.3 | Psychographic
Opinions, Beliefs, Values, and Interests (32K)
1 Resigner | 4000
2 Struggler | 1000
3 Mainstreamer | 11,000
4 Aspirer | 4000
5 Succeeder | 6000
6 Explorer | 3000
7 Reformer | 300
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5.1 Audience Demographics | Quantitative Data
Audience Base 25K+- (+7K Online)
Men: 13,000
18-20: 1000
21-30: 3000
31-40: 4000
41-50: 3000
51-60: 2000
Women: 16,000
18-20: 2000
21-30: 3000
31-40: 5000
41-50: 4000
51-60: 3000
Children: 6000
1-10: 2000
11-15: 3000
15-17: 1000
Groups:
Families: 20,000
Single: 10,000
Couples: 5000
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Projected New: 5000
New comers based on projected advertising campaing.
Class:
Mid: 20,000
High: 2000
Low: 3000
Ethnicity:
White: 12,000
Latino: 7000
Black: 3000
Other: 13,000
Education:
Bachelors: 18,000
Masters: 6,000
College: 11,000
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Religion:
Christian: 19,000
Other: 7,000
Jewish: 5,000
No Religion: 4000
Political:
Republicans: 11,000
Democrats: 19,000
Other: 6000
Urban/Rural:
Urban: 30,000
Subs: 4000
Rural: 1000
City Limits
Marina Del Rey 18,000
Surrounding Cities: 11,000
Los Angeles: 6,000
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5.2 Audience Demographics | Socio-Economic Group “SEG”
Occupations and Salaries | Economic Data
A Higher Management | 250K + P/Y
Entrepreneurs, Bankers, Doctors,
Lawyers, Celebrities, Etc.
B Middle Management | 100K-250K P/Y
Teachers, Creative, Media, Small
Business, Etc.
C1 Office Supervisors | White-Collar | 100K – 150K P/Y
Junior Managers, Nurses,
Specialist Clerical Staff
C2 Skilled Manual Workers | Blue Collar | 70K – 120K P/Y
Plumbers, Builders, Etc.
D Semi-skilled Manual Workers | 30K – 70K P/Y
Labor and Unskilled, Etc
E Unemployed | OK – 50K P/Y
Students, Pensioners, Casual
Workers, Etc.
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Men: 13,000
18-20: 1000
21-30: 3000
31-40: 4000
41-50: 3000
51-60: 2000
A: 1000
B: 3000
C1: 4000
C2: 3000
D: 1000
E: 1000
Women: 16,000
18-20: 2000
21-30: 3000
31-40: 5000
41-50: 4000
51-60: 3000
A: 1000
B: 2000
C1: 5000
C2: 4000
D: 3000
E: 1000
Children: 6000
1-10: 2000
11-15: 3000
15-17: 1000
D: 4000
E: 2000
Female/Male Split: 60%/40%
Home Owners: 12,000
Business Owners: 5000
Age Profile:
20% aged 1-24
60% aged 25-45
30% aged 46-65
Married: 55%
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5.3 Audience Demographics | Psychographic
Opinions, Beliefs, Values, and Interests
Psychographic Categories Cross-Cultural Consumer Characterization
1 Resigner
Rigid, strict, authoritarian, and chauvinist values, oriented to past experiences
and to resigned roles. Brand choice stresses safety, familiarity, and economy.
2 Struggler
Alienated, struggler, disorganized – with few resources and skills. Heavy
consumers of alcohol, junk food, and lotteries.
3 Mainstreamer
Domestic, conformist, conventional, sentimental, passive, habitual. Part of the
mass. Favoring big and well-known value for money “family” brands. The
biggest group that we see.
4 Aspirer
Materialistic, acquisitive, affiliative (place importance on brands and identity) printed
to extrinsic. Image, appearance, charisma, persona, and fashion. Attractive
packaging is more important than the quality of contents. Idolaters, compare themselves.
5 Succeeder
Strong goal orientation, confidence, work ethic, organization, support for status
quo, and stability. Brand choice based on reward, prestige – the very best.
6 Explorer
Energetic – autonomy, Experience, challenge, new frontiers. Brand choice
highlights difference, sensation, adventure, indulgence, and instant effect. The
first people to try new brands. Young, students.
7 Reformer
Freedom from restriction, personal growth, social awareness, value for time, independent
judgment, tolerance of complexity, anti-materialistic but intolerant of bad taste. Curious
and inquiring, support growth of new product categories. They are the highly educated
Audience Base 25K+- (+7K Online)
1: 4000 | 2: 1000 | 3: 11,000 | 4: 5000 | 5: 7000 | 6: 4000 | 7: 3000
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5.4 Audience Demographics | Consumer Behavior
Drives to Purchase | Influence Decision to Purchase
Behaviors
01. Psychological Factors | 20%
Motivation | Tension to fulfill a need
Perception | What I want you to think
Learning | Lean from Experience a Product
Attitudes and Beliefs | Products align to their Believes
02. Social Factors | 30%
Family | Family tradition influences to buy
Reference Groups | A friend leader influence you to buy
03. Cultural Factors | 20%
Culture | What is culturally important to us to buy
Sub-culture | What is culturally important to us to buy
Social Class | Lifestyle, Occupation
04. Economical Factors | 20%
Personal Income | Spend Discretion
Family Income | More disposable income
Income Expectations | Salary Increase, Bonuses
Savings | Save mentality, spend now will reduce my savings
05. Personal Factors | 20%
Age | Influence buying decision
Occupation | Office person buys polos
Lifestyle | Activities, Interests, Hobbies, Engage the World
Needs and Desires
Self-actualization | 20%
The desire to become the most one can be.
Esteem | 10%
Respect, Self-esteem, Status, Recognition, Strength, Freedom.
Love and Belonging | 60%
Friendship, Intimacy, Family, Sense of Connection.
Safety Needs | 5%
Personal Security, Employment, Resources, Health, Property.
Physiological Needs | 5%
Air, Water, Food, Shelter, Sleep, Clothing, Reproduction.
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