5.0 Audience | Demographics

Audience Demographics summary, demographics are still in the process of getting the details more precisely accurate, set up a meeting for details.

BURTON CHACE PARK

7000+-

Main Event Area.

11 Hours: 10:00 Am – 5:55 Pm

People stay until 9:00 pm

Area: 500’ x 1000’ 

Community Entertainment

Crowd: 7000+-

FIREWORKS

4000+-

Walk Path Area.

10 Minutes:  5:55 Pm – 6:05 Pm

Area: 1.7 Linear Miles Visibility

Walk Path; 1 Mile

Beaches: (2) 900’x200’

Crowd: 4000+-

BOAT PARADE

25,000+-

Entire Event Areas.

2.5 Hours: 6:05 Pm – 9:30 Pm

Area: 3 Linear Miles  | Boats: 200 +-

Half Loop: 1.55 mi  | Full Loop: 3.0 mi

Full Loop Time: 1Hrs | Event loops:: 2

Crowd Total: 25,000+-

AFTER-PARTY

500+-

Killer Shrimp Venue.

5.5 Hours: 8:30 Pm – 2:00 Am

Venue: Killer Shrimp Restaurant

Area: 10,000 SF+-

VIP Party & Gifting

Attendees: 500+-

2022/12/10 00:00:00

Total Event Day Audience  | Attendance, and Online

Total Event Day Audience: 32,000+-

Event Attendance: 25,000+-

Organic Online Impression: 7000+-

5.1 | Basic Quantitative Data

Audience Base 25K+- (+7K Online)

Men: 9000

Women | 12,000

Children | 4000

New Comers | 2000

Families | 13,000

Single | 7000

Couples | 5000

5.2 | Socio-Economic Group “SEG”

Occupations and  Salaries | Economic Data (32K)

A Higher Management | 250K + 
M: 1000 | W: 1000

B Middle Management | 100K-250K 
M: 3000 | W: 2000

C1 White-Collar | 100K – 150K 
M: 3000 | W: 4000

C2  Blue Collar  | 70K – 120K 
M: 3000 | W: 3000

D Semi-skilled  | 30K – 70K P/Y
M: 1000 | W: 3000

E Unemployed | OK – 50K P/Y
M: 1000 | W: 1000

5.3 | Psychographic

Opinions, Beliefs, Values, and Interests (32K)

1 Resigner | 4000

2 Struggler | 1000

3 Mainstreamer | 11,000

4 Aspirer | 4000

5 Succeeder | 6000

6 Explorer | 3000

7 Reformer | 300

5.1 Audience Demographics | Quantitative Data

Audience Base 25K+- (+7K Online)

Men: 13,000

18-20: 1000

21-30: 3000

31-40: 4000

41-50: 3000

51-60: 2000

Women: 16,000

18-20: 2000

21-30: 3000

31-40: 5000

41-50: 4000

51-60: 3000

Children: 6000

1-10: 2000

11-15: 3000

15-17: 1000

Groups:

Families: 20,000

Single: 10,000

Couples: 5000

Projected New: 5000

New comers based on projected advertising campaing.

Class:

Mid: 20,000

High: 2000

Low: 3000

Ethnicity:

White: 12,000

Latino: 7000

Black: 3000

Other: 13,000

Education:

Bachelors: 18,000

Masters: 6,000

College: 11,000

Religion:

Christian: 19,000

Other: 7,000

Jewish: 5,000

No Religion: 4000

Political:

Republicans: 11,000

Democrats: 19,000

Other: 6000

Urban/Rural:

Urban: 30,000

Subs: 4000

Rural: 1000

City Limits

Marina Del Rey 18,000

Surrounding Cities: 11,000

Los Angeles: 6,000

5.2 Audience Demographics | Socio-Economic Group “SEG”

Occupations and  Salaries | Economic Data

A Higher Management | 250K + P/Y
Entrepreneurs, Bankers, Doctors,
Lawyers, Celebrities, Etc.

B Middle Management | 100K-250K P/Y
Teachers, Creative, Media, Small
Business, Etc.

C1 Office Supervisors | White-Collar | 100K – 150K P/Y
Junior Managers, Nurses,
Specialist Clerical Staff

C2 Skilled Manual Workers | Blue Collar  | 70K – 120K P/Y
Plumbers, Builders, Etc.

D Semi-skilled Manual Workers | 30K – 70K P/Y
Labor and Unskilled, Etc

E Unemployed | OK – 50K P/Y
Students, Pensioners, Casual
Workers, Etc.

Men: 13,000

18-20: 1000

21-30: 3000

31-40: 4000

41-50: 3000

51-60: 2000

 

A: 1000

B: 3000

C1: 4000

C2: 3000

D: 1000

E: 1000

Women: 16,000

18-20: 2000

21-30: 3000

31-40: 5000

41-50: 4000

51-60: 3000

 

A: 1000

B: 2000

C1: 5000

C2: 4000

D: 3000

E: 1000

Children: 6000

1-10: 2000

11-15: 3000

15-17: 1000

 

D: 4000

E: 2000

Female/Male Split: 60%/40%

Home Owners: 12,000

Business Owners: 5000

 

Age Profile:

20% aged 1-24

60% aged 25-45

30% aged 46-65

Married: 55%

5.3 Audience Demographics | Psychographic

Opinions, Beliefs, Values, and Interests

Psychographic Categories Cross-Cultural Consumer Characterization

1 Resigner
Rigid, strict, authoritarian, and chauvinist values, oriented to past experiences
and to resigned roles. Brand choice stresses safety, familiarity, and economy.

2 Struggler
Alienated, struggler, disorganized – with few resources and skills. Heavy
consumers of alcohol, junk food, and lotteries.

3 Mainstreamer
Domestic, conformist, conventional, sentimental, passive, habitual. Part of the
mass. Favoring big and well-known value for money “family” brands. The
biggest group that we see.

4 Aspirer
Materialistic, acquisitive, affiliative (place importance on brands and identity) printed
to extrinsic. Image, appearance, charisma, persona, and fashion. Attractive
packaging is more important than the quality of contents. Idolaters, compare themselves.

5 Succeeder
Strong goal orientation, confidence, work ethic, organization, support for status
quo, and stability. Brand choice based on reward, prestige – the very best.

6 Explorer
Energetic – autonomy, Experience, challenge, new frontiers. Brand choice
highlights difference, sensation, adventure, indulgence, and instant effect. The
first people to try new brands. Young, students.

7 Reformer
Freedom from restriction, personal growth, social awareness, value for time, independent
judgment, tolerance of complexity, anti-materialistic but intolerant of bad taste. Curious
and inquiring, support growth of new product categories. They are the highly educated

Audience Base 25K+- (+7K Online)

1: 4000 | 2: 1000 | 3: 11,000 | 4: 5000 |  5: 7000 | 6: 4000 | 7: 3000

5.4 Audience Demographics | Consumer Behavior

Drives to Purchase | Influence Decision to Purchase

Behaviors

01. Psychological Factors | 20%

Motivation | Tension to fulfill a need

Perception | What I want you to think

Learning | Lean from Experience a Product

Attitudes and Beliefs | Products align to their Believes

02. Social  Factors | 30%

Family |  Family tradition influences to buy

Reference Groups | A friend leader influence you to buy

03. Cultural Factors | 20%

Culture | What is culturally important to us to buy
Sub-culture | What is culturally important to us to buy
Social Class | Lifestyle, Occupation

04. Economical Factors | 20%

Personal Income | Spend Discretion
Family Income | More disposable income
Income Expectations | Salary Increase, Bonuses
Savings | Save mentality, spend now will reduce my savings

05. Personal Factors | 20%

Age | Influence buying decision
Occupation | Office person buys polos
Lifestyle | Activities, Interests, Hobbies, Engage the World

Needs and Desires

Self-actualization | 20%

The desire to become the most one can be.

Esteem | 10%

Respect, Self-esteem, Status, Recognition, Strength, Freedom.

Love and Belonging | 60%

Friendship, Intimacy, Family, Sense of Connection.

Safety Needs | 5%

Personal Security, Employment, Resources, Health, Property.

Physiological Needs | 5%

Air, Water, Food, Shelter, Sleep, Clothing, Reproduction.