ESTABLISH A CLEAR FIT

Product Marketing Classifications

PRODUCT BRAND DEFINITION

Convenience Products

Market convenience goods that most people will purchase repeatedly and without much thought, with the ultimate goal of making your product the customer’s brand-of-choice.

Marketing and advertisement that compels customers to try new products or reinforce what they already buy as a brand-of-choice. Since most convenience goods are low-price, product brand recognition is key due to the fact that pricing and discounting isn’t a major factor.

Implement a consistent wide-spread and long-term advertising campaign to spread awareness of your company using staple, emergency, and impulse product marketing strategies.

PERSUADE YOUR AUDIENCE

Shopping Products

Market higher-end commodity items by investing in strategic content that helps persuade buyers that your product’s worth it and perfectly fits their lifestyle. Demonstrate how your product differs from the competition, and the unique value-add it provides consumers.

Higher economic-impact products are more one-off purchases and are typically more important. Consumers typically spend more time conducting research which allows more time for advertising to help consumers understand why they should choose your product over others in the marketplace.

THE ONLY PRODUCT OF IT’S KIND

Specialty Products

The specialty product is the only product of its kind on the market, specialty product marketing doesn’t necessarily require the need to spend too much time convincing consumers that your product is different from competitors. They are already convinced there isn’t anything else on the market like it, so consumers typically don’t feel the need to compare-and-contrast as much as they would with shopping products when evaluating quality, user experience, durability, etc.

Specialty product marketing usually focuses on constantly innovating on its existing or previous products, producing and advertising the “next best new trendy thing” or a unique new feature, essentially ensuring customers will remain loyal to the product and corporate brand.

Typically consumers don’t pause to consider other specialty product brands they are not used to, because of the brand recognition and unique quality they feel they are getting when they purchase from the brand they relate to.

If a company stopped making impressive innovative upgrades on their products and promoting new features, consumers might consider switching brands. But since most companies never stop advertising they continued to impress their audiences over the years keeping consumers actively purchasing their products.

A SENSE OF SECURITY

Unsought Products

Marketing an unsought product campaign focuses on reminding consumers of the existence of a product, and leaving them a sense of security and fewer worries when they purchase your products essentially making them feel better. Unsought products aren’t typically exciting to buy, and also consumers don’t buy on impulse, they are mainly bought out of a sense of fear or danger.

Encourage your audiences to remember the importance of certain products in dangerous or life-threatening situations, using consumers’ buyer behavior strategies to inspire and amplify your next marketing and advertising campaign.

GO-TO-MARKET

Strategies for All 4 Types of Consumer Products

Launch your product line into local, national, or international marketplaces, and engage your audiences with style by implementing marketing and advertising strategies for the positioning of your products.

Let’s help you create or recreate your brand and identity system, our Product Launch Service Program includes Corporate Logos, Product Branding, Service Branding, Websites, Photography, Videos, Animations, 3D Renderings, Event Product Launches, and more.

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